The Working Approach
Parallel Concepts explores multiple solutions to a problem before a team commits to refining its first idea. The source defines a meaningful alternative through user behavior: different steps, a different unit of interaction or a different division of work between user and system. Changing a color palette around the same flow does not create another concept.
The skill keeps options at comparable fidelity and gives each a clear question to test. It chooses the breadth of exploration according to cost and stakes, then leaves selection to a separate workflow. This is useful early, while testing an alternative can still cost a sketch rather than a finished build.
Expected Deliverables
- A set of behaviorally distinct concepts addressing one agreed problem.
- An explicit question or assumption tested by each concept.
- Comparable-fidelity artifacts ready for a separate selection step.
From Brief to Review
- 01Name the exploration question
Start with a problem and the proposed solution already on the table. Identify the uncertainty that another approach could resolve.
- 02Choose meaningful differences
Vary sequence, interaction unit, division of labor, entry point or commitment point. Keep the visual language constant so decoration does not become the test variable.
- 03Build a defensible set
Give each concept comparable effort and fidelity. Drop duplicate or implausible directions and keep the set small enough for the available exploration budget.
- 04Prepare for comparison
Explain what each concept tests and preserve the alternatives. Hand them to a separate decision process rather than ranking them prematurely.