The Working Approach
color-motion addresses the color decisions inside a moving piece: palette construction, gradient transitions, mood grading and render consistency. It proposes a restrained palette with explicit values and uses perceptual color spaces such as OKLCH or Lab when designing interpolation.
For web work, the source describes a standalone HTML deliverable with a single animation driver and frozen-frame inspection. For video work, it routes into color-management diagnosis. A washed-out export should be investigated through working space, embedded tags and playback interpretation before the artwork is recolored.
Expected Deliverables
- A palette with explicit color values and role assignments.
- Gradient or transition code in a browser-viewable example.
- A grading or color-management checklist for the chosen video workflow.
From Brief to Review
- 01Assign color roles
Choose a primary color, accent and neutrals appropriate to the brief. Separate hierarchy and contrast needs from decorative variation.
- 02Build the transition path
Design interpolation in a perceptual space and select one animation driver. Inspect the midpoint as well as the two endpoint colors.
- 03Check the delivered appearance
Freeze representative web frames or compare the rendered video's tags and appearance in the target playback context. Investigate banding and brightness shifts before delivery.